New Hires at Grand Seiko

Seiko announced this morning two new hires to officially mark the transition of the Grand Seiko brand into its own separate entity.

Brice Le Troadec has joined the company as the new Executive Vice President, SCA, and Brand President of Grand Seiko America. Le Troadec previously worked in various capacities at OMEGA USA since 2001, notably as Brand President for the past three years.


To commemorate this rebranding, Grand Seiko released three new models in steel, gold, and platinum at Baselworld.

John Pistner is joining the company as Senior Vice President of Sales, SCA, after working in management at Bulova Watch Company as Executive Vice President and more recently as an independent consultant to the watch and jewelry industry.

Le Troadec is looking forward to the challenge of helping expand the Grand Seiko line in America. “The Grand Seiko is a singular brand with a distinctive character, legacy and identity,” he said. “As a worldwide prestige brand, it is on the rise. For years, I have felt Grand Seiko had a tremendous growth opportunity in the luxury watch category and I am extremely excited today to be leading this effort.”