On Saturday July 9, Serena Williams burned through a match against Angélique Kerber to win her 22nd Grand Slam title at the esteemed All England Club. Hours later she won the Ladies’ Doubles title with sister Venus. A brand ambassador for Audemars Piguet, Williams exudes passion and determination: characteristics at the core of Audemars Piguet’s identity. In the brand’s powerful new ad campaign, Williams recites the famous Rudyard Kipling poem “If,” – declaring “…Yours is the Earth and everything that’s in it, And—which is more—you’ll be a Woman, Sister.”
Swiss watchmaker Girard-Perregaux has unveiled a new timepiece. Dubbed the 1957, the watch has been optimized for peak performance and is inspired from the brand’s storied past, specifically the 1960’s Gyromatic style of pieces. The 40 mm steel watch was unveiled on Girard-Perregaux’s 225th anniversary this year and marks “a milestone in the development of the self-winding wristwatch” — a champagne faced milestone delivered in a glass box.
Revitalizing the subtle, yet trend-setting Piaget Polo of 1979, the brand has crafted the Polo S. Piaget believes this new timepiece should attract “a generation of game changers,” that is “ready to rewrite the rules.” Quite appropriate then is their new official International Brand Ambassador, R-rated super-hero renegade: Deadpool, known off screen as Ryan Reynolds. Mr. Reynolds, along with a slew of other notable high profile ambassadors, have shown great ambition on behalf of Piaget to capture and define its essence and aesthetic, surely a worthy homage to the era defining ’79 Polo. The Polo S three-hander will be priced just north of $10,000, making it a very accessible Genta-esque alternative to similarly styled sport-luxury watches from other premier maisons.
Rolex is currently sponsoring the New York Yacht Club Race Week, one of many events that the luxury brand hosts on an annual basis. Having started last week, June 8, most of the week’s activities still remain, finishing on Saturday, June 16. As a reward for victory at the regatta, Rolex has guaranteed four gorgeous Stainless Steel Submariner Date watches with a redesigned Oyster case and bracelet, the humblest of rewards.
TAG Heuer, the Swiss avant-garde watch brand has officially become the Official Timekeeper of LaLiga, the highly respected Spanish professional league. On Wednesday, July 13, legends like Raúl González and Fernando Sanz joined TAG Heuer’s general manager in Spain, Blanca Panzano, on stage to start the countdown to the new league season. TAG Heuer is a natural fit to monitor one of the best national soccer leagues in the world.