Emirates Team New Zealand and Omega Clinch the 2017 America’s Cup

By Logan R. Baker

Peter Burling and Glenn Ashby of Emirates Team New Zealand lift the ‘Auld Mug’ after winning the America’s Cup on June 26, 2017 in Hamilton, Bermuda.

Ever since the 1995 America’s Cup in San Diego, Omega has made its presence known at the world’s most prestigious yacht race, held this year in Bermuda. The Omega-sponsored Emirates Team New Zealand (ETNZ) knocked out defending champion Oracle Team USA (whose members wear Panerai) 7–1 in the head-to-head race to lift the “Auld Mug” once again. Prior to the America’s Cup final, ETNZ cruised through the competition at the 2017 Louis Vuitton Cup, where they beat Artemis Racing in the final.

Oracle Team USA and Emirates Team New Zealand during the race .

Omega developed the Speedmaster X-33 Regatta ETNZ, a specially made timepiece that features a Regatta function for counting down the time until the match’s start and measuring progress during the race, for the New Zealand team to use.

A member of Emirates Team New Zealand wearing the Omega Speedmaster X-33 Regatta.

“Everyone at Omega is thrilled with this incredible result,” said Raynald Aeschlimann, President and CEO of Omega. “We’ve followed ETNZ’s America’s Cup journey from the start and always believed they could win. They came to Bermuda with an inspiring team spirit as well as the best innovation possible, and it was my personal pleasure to spend time with them and cheer them on. It’s a privilege for our brand to have played a part.”

The Omega Seamaster Planet Ocean ETNZ
The Omega Speedmaster X-33 Regatta.