A Royal Oak tailor-made for SoHo’s sexiest watch boutique.

By Logan R. Baker

Last week, word broke that ultra-luxe SoHo retailer Material Good was collaborating with Audemars Piguet to release a limited-edition take on the Royal Oak Tourbillon Chronograph Squelette. We got to see the model in person before the weekend and we can confirm that this take on the Royal Oak—which is known for a countless number of limited-edition timepieces—is especially memorable.

Material Good is no typical watch retailer. Artwork by Andy Warhol and Jean-Michel Basquiat adorns the walls; vintage Rolexes and Patek can be found on one side, while directly opposite is one of the best collections of Audemars Piguet and Richard Mille timepieces found in North America (Material Good is an official retailer for both). Next to the bar—stocked with a choice selection of scotch and whiskey—a custom foosball table begs to be played.

The watch itself comes in two different versions, pink-gold and titanium, with 25 timepieces in each available. The finishing on both is spectacular and characteristic of the hand craftsmanship that the brand is known for. Slightly larger than the typical Royal Oak at 44 mm, the new Tourbillon Chronograph Squelette balances the tourbillon and chronograph subdials with ease.

The pink-gold version is available for $297,000 and the titanium for $261,000. More details are available online at Material Good.