Tissot recently announced a multi-year global partnership that will make the Swiss watchmaker the official timekeeper of the NBA, the Women’s NBA and the NBA Development League. They will be the first brand to hold this position. The agreement, which is the largest partnership in the brand’s 160-year history, will involve the development of a “state-of-the-art” integrated timekeeping system and will implement Tissot-branded shot clocks in all 29 NBA arenas beginning with the 2016-2017 season.

“We create pieces of beauty and accuracy but above all of emotionality and that is what sport, and more particularly the NBA, is about,” said Tissot President François Thiébaud of the agreement. The partnership will kick off during NBA Global Games 2015-2016, which will feature six NBA teams playing seven regular-season and preseason games in six countries. To celebrate the landmark deal, Tissot unveiled the first ever NBA watch collection.