Take Off with IWC 
IWC Schaffhausen has launched an online application called SKYWRITER as a part for their current Pilot watch collection that debuted at SIHH 2016. Users are able to chose one of four vintage airplanes associated with the collection’s timepieces and then can guide them through the sky writing messages in the virtual clouds that can then be shared through any social media platforms.

Hublot Brings Together Soccer Legends
Hublot and the 2016 EURO cup, whom the former serves as the official timekeeper of, have kicked off the quadrennial tournament with a very special event. Right next to The Lourve, in the middle of the Palais Royal, Brazilian legend Pelé and the Argentine genius Diego Maradona coached two teams of legendary players in a short, friendly soccer match. Hublot has also released the official watch of the tournament, the Big Bang Unico Retrograde Chronograph UEFA EURO 2016.

Ryan Reynolds Joins the Piaget Family
Fresh off the global success of the superhero comedy film Deadpool, Piaget has welcomed Ryan Reynolds as an official brand ambassador. “Like Piaget, he fearlessly brings creativity to his art, and we are thrilled to welcome him to the Piaget family,” Piaget CEO, Philippe Léopold-Metzger, said in a statement.