By Logan R. Baker

Earlier this morning, Audemars Piguet announced that Antonio Seward would be assuming the role of North American CEO.

Seward has been apart of the Audemars Piguet world since 2008 when he joined the watchmaker as Managing Director of Latin America. Two years later, he moved abroad to become CEO of Audemars Piguet, Spain and Portugal. Since then, Seward has overseen the French market and most recently was the General Manager for the Southeast Asian division of the Le Brassus-based manufacture.

Seward is replacing Xavier Nolot, who held the position for the past four years.

“Working for a superlative brand while experiencing so many unsurpassable moments has made my past ten years with Audemars Piguet truly unique.” stated Seward in a press release.  “My focus for the Americas will be to connect directly with our clients and implement innovative ideas in both our retail experience and distribution. I look forward to the next chapter with Audemars Piguet and sharing our vision of a brand strongly attached to its rich history yet resolutely forward thinking and daring in its spirit.”