Some people might think twice about wearing a prized accessory in rugged conditions. That was not the case in February for mountain biker Rebecca Rusch and climber, diver and acrobatic pilot Patrick Sweeney when they set off with bicycles to ascend Tanzania’s Mt. Kilimanjaro, both wearing Alpina Horological Smartwatches. After all, their watches could help them track their progress on the rigorous as- cent. In any event, they planned to draw attention for their feat in service of World Bicycle Relief, an organization that distributes bikes in developing areas to medical workers, entrepreneurs and students. The mountain they tackled is Africa’s highest, rising more than 19,000 feet tall. But that worked out fine for Sweeney’s personal agenda: The Alpina brand ambassador is planning to bike as high as he can on the steepest mountains of all seven continents.