Roger Dubuis opened a brand new boutique today in midtown Manhattan. The store opened its doors on Madison Avenue between 54th and 55th streets across from the critically acclaimed and two-Michelin star awarded Scandinavian restaurant, Aquavit. The tradition of Roger Dubuis–crafted watches dedicated to their boutiques will continue with a Hommage Millésime piece dedicated to the newly formed store. The specially crafted Millésime models mark each year with a unique “vintage” in the design. The pieces are distinctly tied into the establishment of brand boutiques in noteworthy locales and embody the development of the brand and its ongoing global expansion.

A second American boutique is expected to open in Beverly Hills during the spring of 2016. CEO of Roger Dubuis, Jean-Marc Pontrou explained the Maison’s expansion by saying: “Making our presence felt in this distinctive way on the strategic US retail market is particularly important to us. We are determined to offer American connoisseurs the opportunity to enjoy the full Roger Dubuis experience.”